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Buy a variety of distinctive and inventive promotions provided to attract shoppers to buy. However, promotion is outwardly not enough for merchandise bought online, there are still many elements that can be determinants of consumer purchasing selections. This study carried out an element analysis with Partial Least Square . The inhabitants on this examine are individuals who have been bought in markets similar to Toopedia, Shopee, and Bukalapak who stay in Surabaya. The sampling approach used was purposive sampling with 385 samples.
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