This was totally different for offline shoppers, who were more motivated by time saving and recreational motives. Alternative names for the exercise are “e-tailing”, a shortened type of “digital retail” or “e-shopping”, a shortened type of “electronic buying”. An online store may be referred to as an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes buying from an internet retailer’s mobile device-optimized web site Online Shop or software program utility (“app”). These web sites or apps are designed to enable prospects to flick through a companies’ services and products on tablet computer systems and smartphones. Online purchasing is a form of digital commerce which permits customers to directly buy items or services from a seller over the Internet using a web browser or a cell app.
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