Synthetic information and images, chatbots and AR are forcing us to consider what’s actual, what’s not and extra importantly, when should we care? When we see the news, we need to know if the video of the president is real—but when we watch the most recent Doritos business, maybe it doesn’t actually matter. Sometimes, we may prefer the unreal, like after we communicate to a synthetic nurse about a pores and skin rash or practice an AI model with artificial information adjusted to counter historical discrimination. Becoming a leader in the programmable world will require wide-ranging exploration, experimentation and growth across the Connected, Experiential and Material layers. Companies need to start working towards “full stack” programmability right now.
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- The word “technology” can also be used to check